14 Sep

3 Things You Need To Know About PwCs Magazine Media Outlook

first_imgDigital growth is coming, but its still far from becoming the central pillar of magazine media, according to PricewaterhouseCoopers annual Global Entertainment and Media Outlook. Change Is Slow: While a few consumer magazines already rely on digital for a majority of their revenue, most of the industry still relies heavily on print—PwC’s data suggests print ads will generate roughly 3- or 4-times more revenue than digital will this year. It’s not surprising that the print-digital revenue mix is changing over time, but it’ll continue to happen gradually through 2019. Even five-years down the road, print revenue will still account for nearly two-thirds of ad spending. Here’s what publishers need to know: Digital Editions Don’t Matter: Consumer magazines get almost all their circulation revenue from print, and that’s not about to change. Even as the world gets inundated with devices—PwC forecasts that smartphone ownership will double by 2019—digital editions will still only generate a small fraction of what print does. B2B Should Be Abroad: Total magazine revenue will track upward through 2019, largely on the strength of a 1.5-percent compound annual growth rate in trade magazines, spurred by performance in foreign markets. B2B media thrives in growing economies as companies look to enhance market intel, and countries like Peru and China, the report says, will see the fastest growth in total trade magazine revenue, with CAGRs of 8.5 percent and 8.3 percent, respectively. Overall, the industry is rebounding from several years of declines, and is expected to increase total global revenue in each of the next five years, topping out at $97.42 billion in 2019, up from $95.33 billion last year. Now in its 16th year, the report provides a five-year forecast based on advertiser and consumer spending data and commentary. (Interestingly, the report argues that ebooks will have an easier time than digital magazines in displacing print predecessors. In countries with high tablet penetration, like the U.S., ebooks will make up more than 40 percent of total book revenue by 2019.)last_img read more

10 Sep

ZF wants to put airbags on the outside of your car

first_img Post a comment 2019 BMW X2 M35i review: A fun, potent little crossover More From Roadshow 2019 Mazda MX-5 Miata review: Club life isn’t for everyone, and that’s OK Tags 0center_img Share your voice It’s not unusual for a car to have a half-dozen or more airbags these days, everywhere from side-pillars to seatbelts. With little room left for more inside the cabin, ZF is working on a concept for an airbag that goes outside the car to protect against one of the most dangerous types of crashes: side impacts. A side-impact collision, where a car is either struck by another from the side or slides sideways into an object, poses great threats to the car’s occupants because the crumple zones are so small compared to the front or the rear. Side-curtain airbags inside the cabin help to protect occupants after the collision, but ZF’s concept airbags would actually deploy before the crash and create a crucial buffer. According to ZF, the system uses cameras, radar and lidar to identify an unavoidable crash, all the sorts of systems commonly found on autonomous vehicles. Once detected, the system triggers in just 150 milliseconds, inflating a large bag from beneath the car that stretches between the A and C pillars. The result, ZF says, is a significant reduction in the amount of force transferred to the occupants, potentially reducing injury or even, in the case of a small fender-bender, preventing damage to the car. No word on when we might see these deployed on the road, but with more and more production cars including advanced sensing systems like those required here, it may be only a few years off.  2019 Lexus LS 500h review: Full-size hybrid offers luxury with tradeoffs Auto Techlast_img read more