10 Mar

Nostalgia marketing may not be suitable for new media platforms

introduction: This is a paradox, one will never look back, chasing time break technology platform, but to rely on nostalgia to win people’s favor, this is undoubtedly the development of its idea, as an appliance manufacturers in the advertisement tell Miss Ru Mao Yin Xue era.

 

sixth Century BC, Crete philosopher Ai P Mini Di J: "all Cretans are liars, one of their poets say so." This is the source of paradox. And recently, Microsoft released a called "Child of 90S" nostalgic advertising, in order to wake up people’s memories of childhood, to remind people of the IE once and now change.

although in recent years, consumers seem to have been trying to meet the memory of childhood, and many brands by making use of people’s past profits. But the network platform, it may not be appropriate to take such a way. Just like at the beginning of this article said, this is a paradox, one will never look back, chasing time break technology platform, but to rely on nostalgia to win people’s favor, this is undoubtedly the development of its idea, as an appliance manufacturers in the advertisement tell you miss the nascent era.

the theme of nostalgia, in recent years is really shine, brings the benefits of real money for the bosses, brought a nostalgic psychological comfort to consumers. Obviously is a gain, a feeling; a material, a spiritual transaction, but it is necessary to speak as if manufacturers do not for money, consumers just look at it. Tracing back to the source of nostalgia, it is not difficult to find that nostalgia itself with utilitarian means. After the major search engines to enter the nostalgia, ranking, is nothing more than the oldies, nostalgia, nostalgia and so on the game. Behind every nostalgia, represents a benefit of traction. The so-called nostalgia, behind a final point, or is a singer, actor, or a manufacturer, but these people are like hidden deep, or that consumers tend to neglect their reason, be defeated by the emotional, forced to hide up.

in fact, nostalgia itself, understandable, nostalgia marketing also does not matter right or wrong, even if the use of the people of the heart of the fragile defense line is still a willing to play a wish to get the relationship. But Verma warned that the spread of new media, also in a hurry to the train, and the "I am lying" somewhat similar.

new media, as a media platform in the country just emerging, due to the growing number of Chinese Internet users are increasingly being taken seriously. According to the latest report shows that as of the end of December 2012, China Internet users reached 564 million, Internet penetration rate is nearly half, which also highlights the tremendous value. Use of new media platforms have gradually become the primary task of the major brands, new media platform investment also gradually occupy a greater proportion of investment. As a gradual development, there is almost no platform to be remembered for the old

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